Some of the joins don't entirely line up leaving some very slightly jagged seams, though it's really only something you'd notice if you're looking closely. The design is cool, if a tad rough around the edges. Giving a contemporary twist to a vintage gadget, the It's OK player is available in 'Sakura' pink, 'Cloud' white, and 'Evening' navy blue with a transparent cover that lets you see what's playing. This does not impact the products we recommend. When you buy something using the retail links in our stories, we may earn a small affiliate commission. It's quite strange to use a cassette player without headphone cables and while a portable player wouldn’t have looked out of place 20-odd years ago, it brought some truly perplexed stares while travelling on the tube in 2020. Developed to offer retro appeal to Gen Z hipsters and/or anyone old enough to remember tapes the first time round and funded by 978 backers on Kickstarter, the It's OK portable player's big sell is Bluetooth 5.0. Taking up the challenge, Hong Kong-based Ninm Lab launched a much publicised crowdfunding campaign last summer for its affordable mini deck.
CASSETTE TAPE TO BLUETOOTH UPDATE
With sales climbing over the past five years and more than 80,000 tapes sold in the UK in 2019, according to music industry body BPI, Sony left space for an update to the iconic form.
It did beg the question, though, why not an actual, honest-to-god cassette player? Cashing in on a renewed appreciation for the format, the retro twist to the Sony NW-A100TPS arrived in the form of a cassette-inspired interface and a bundled case with original 1979 Walkman styling.
How did Sony mark the occasion? With an admittedly rather good Android-flavoured music player, announced in September. Last year, the Walkman turned 40 and cassette sales were the highest for 15 years.
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